Whistleblower Office

Don't let the iniquity just happen! Announce it aloud or even shout it! The visual identity shows focus of the office by simple shortcuts in typography. As a place where one can shout their anger, talk about unfair proceedings, announce corruption - and stay protected. The visualisation of the typographic acronym resembles the sound record of a word. It refers to the very act of announcement, evidentiary audio recording, visual record of a voice. The logotype is prepared for various needs (basic, shortened, formal, with a slogan, or in language mutations). The colour scheme clearly defines Slovak origin of the office whereas it transfers the tonality to more current shades. But the main motif of the identity remains typography – formed as a voice recording, generated by bespoke automatic script. The usage of Slovak typefaces was then just a natural selection.

brand identity
logotype
print & online
design manual
web

client Úrad na ochranu oznamovateľov
state whistleblower office

2021

⁕ public open-call
(winning proposal)
⁕ exhibited
(National Prize for Design)

Aby sa proces výroby jednotlivých výstupov, najmä pre sociálne siete, zjednodušil, Roman Mackovič vyvinul automatický script do Adobe Indesign. Ten generuje zvukovú stopu jednotlivých slov, pričom zachováva editovateľnosť písma. Pracuje na základe prednastavených parametrov minimálneho a maximálneho limitu deformácie. Klient si praktickosť tohto riešenia veľmi pochvaľoval a aktívne využíval.