Bratislava-Nové Mesto

The winning logotype and visual identity design for a Bratislava city district. This district brings together a number of stories, nationalities, age groups, places or interests, which naturally made connecting the main idea. It is important to support the motif of connection with the given district so that the citizen has a legitimate sense of connection – with the local authority, neighbours, activities, services, public space. The typographic logo is complemented by the graphic symbol of the conjunction (along with the variable slogan “It connects us”), which, in addition to connecting words, also supports the meaning of the city’s location point – I am here, I belong here. The identity is supported by graphic elements, a colour palette and photographs and illustrations. The conjunction system here works to divide areas, shift them and sort information. The important part of identity are original graphic elements, mainly based on the details of the unique architecture of the Nové Mesto district. Inspired by the high concentration of unconventional morphology of the iconic district architecture, these equally unconventional graphic elements serve as cutouts for photos or information boxes.