New Beats on the Block

Visual concept and logotype of vinyl album (LP) – a compilation of local beat novices. Thus the name of the project and the logotype focus on the famous "boy band". In addition to their beats, individual performers also present their unique "block" in the city, used as a cover photo. Before the physical LP, five digital albums were released on the publisher's website. Each performer had their own cover and neon colour tonality. The joint compilation in the form of vinyl is therefore stored in a transparent envelope with a neon print that unites the whole. The cover contains all five covers of each artist, and so creates a variability of composition. A guerilla sticker naturally evolved from the iconic "O" shape. Because I have tagged "my block". The two colours allow its overlap.

logotype
visual identity
packaging
print

client ajlavmjuzik
music label

2020

⁕ nominee
(National Prize for Design)

Vinylu predchádzalo päť digitálnych releasov na stránke vydavateľstva. Každý interpret mal svoj cover a vlastnú farbu, ladenú do neónových tónov. Spoločná kompilácia vo forme vinylu je preto uložená v priesvitnom obale s neónovou potlačou, ktorá celok spája. V obale sa nachádza všetkých päť coverov každého interpreta, čo umožňuje variabilitu skladania.

Aby sa dala zreprodukovať tonalita RGB farieb z digitálnych releasov, ako potlač obalu sa zvolila neónová pantonka, ktorá zastrešila päť rôznych interpretov. Z tvaru "O" preneseného na etiketu vinylu sa prirodzene vyvinula guerillová nálepka. Lebo "svoj block" mám otegovaný. Dve farby dovoľovali jej vzájomné tvarové prekrývanie.